Privacy Policy

Lina Rugova, LLC | Effective Date: January 1, 2025  |  Last Updated: July 10, 2026

Lina Rugova, LLC ("I," "me," or "my") operates linarugova.com. This Privacy Policy explains what information is collected when you visit this site, how it is used, who it is shared with, and what rights you have over it. I do not sell your personal information. If you have questions, email lina@linarugova.com.

1. Information I Collect

Information You Provide Directly

When you fill out a contact form, inquire about services, or subscribe to my newsletter, you may provide:

• Name and email address

• Company name or professional title

• The subject or content of your message

• When you subscribe to my newsletter via Mailchimp or Substack, you provide your email address and any preferences you set at sign-up.

Information Collected Automatically

When you visit this site, certain data is collected automatically through cookies and analytics tools. This includes:

• IP address and approximate location

• Browser type, operating system, and device

• Pages visited, time on page, and navigation path

• Referring website or source

• Date and time of your visit

This data is collected by me and by the third-party tools listed in Section 5. Some of it can be combined with other data to identify individuals — particularly through the visitor identification tools described below.

Information from Third-Party Sources

I use RB2B, a visitor identification service that matches website visitor IP addresses against a business contact database. This may result in me receiving your name, employer, job title, and LinkedIn profile URL based on your visit. If you want to opt out of RB2B's database, visit app.retention.com/optout.

2. How I Use Your Information

• Information collected through this site is used to:

• Respond to inquiries and evaluate potential consulting or speaking engagements

• Deliver newsletters, research content, and professional updates (only if you subscribed)

• Understand how the site is used and improve its content

• Monitor visitor activity through analytics and intelligence tools

• Comply with legal obligations

I do not use your information for automated decision-making that produces significant legal or financial effects on you.

3. Cookies and Tracking Technologies

Types of Cookies in Use

• Essential cookies: Required for basic site functionality.

• Analytics cookies: Google Analytics and Factors.ai track pages visited, session duration, traffic sources, and behavioral patterns to help improve the site.

• Visitor identification: RB2B uses cookies and IP matching to identify individual visitors and their professional profiles.

• Advertising cookies: LinkedIn's Insight Tag collects page view data to enable retargeting and audience analysis on LinkedIn.

Your Cookie Choices

You can manage cookies through your browser settings. Blocking all cookies may affect how the site works. You can also opt out of specific tools:

• Google Analytics: tools.google.com/dlpage/gaoptout

• LinkedIn Insight Tag: linkedin.com/psettings/guest-controls

• RB2B: app.retention.com/optout

• Factors.ai: app.retention.com/optout

4. No Professional Advice

Content on this site, including articles, research, analysis, commentary, and any other written material, is provided for informational and educational purposes only. Nothing on this site constitutes legal, financial, investment, tax, or regulatory advice. I am a data analyst and strategic researcher. Insights and analysis I share reflect my professional perspective and publicly available information at the time of writing. They should not be relied upon as the basis for any business, financial, or legal decision without independent verification and advice from qualified professionals.

5. Third-Party Services

The following tools are embedded on this site or used in my communications. Each operates under its own privacy policy.

Google Analytics

Website traffic analysis

IP address, browser, device, pages visited, session duration, referral source

policies.google.com/privacy

Factors.ai

Visitor behavior analytics

IP, browsing activity, geo-location, device info, session data. May be used for targeted advertising by Factors.ai.

factors.ai/legal/privacy-policy

RB2B (Retention.com)

Visitor identity resolution

IP matched to contact database. May identify visitors by name, employer, and LinkedIn profile.

rb2b.com/privacy-policy

LinkedIn Insight Tag

Ad retargeting and audience analytics

Page views, referral source, LinkedIn member ID (if logged into LinkedIn)

linkedin.com/legal/privacy-policy

Mailchimp (Intuit)

Newsletter delivery

Email address, open/click tracking, device and browser info

mailchimp.com/legal/privacy

Substack

Newsletter and content subscriptions

Email address, subscription activity, reading behavior

substack.com/privacy

6. How I Share Your Information

I do not sell your personal information and do not share it for cross-context behavioral advertising. Information may be shared only in these limited circumstances:

• Service providers: The vendors listed in Section 5 receive data as part of operating this site and communications. They are restricted from using it for their own marketing.

• Legal requirements: I may disclose information if required by law, court order, or to protect legal rights.

• Business transfers: In the event of a business restructuring or sale, information may transfer to a successor. Notice will be provided before that occurs.

7. Your Privacy Rights

Regardless of where you are located, you have the following rights:

• Access: Request a copy of the personal information I hold about you.

• Correction: Ask me to correct inaccurate or incomplete information.

• Deletion: Request deletion of your personal information, subject to any legal retention obligations.

• Restriction: Ask me to pause processing your information under certain conditions.

• Object: Object to processing based on legitimate interest.

• Portability: Request your data in a machine-readable format.

• Opt out of sale or sharing: I do not sell or share your data for targeted advertising. If that ever changes, I will update this policy and offer an opt-out before it takes effect.

To submit a request, email lina@linarugova.com with "Privacy Request" in the subject line. I will respond within 45 days. We will not discriminate against you for exercising these rights.

Note for U.S. Residents

More than 20 U.S. states now have comprehensive consumer privacy laws in effect, including California, Colorado, Connecticut, Virginia, Texas, Oregon, and others. I honor data rights requests from all U.S. residents regardless of state. Email lina@linarugova.com with "Privacy Request" in the subject line.

8. International Visitors

This site is operated from the United States. If you visit from outside the U.S., your information will be transferred to and processed in the United States, where data protection standards may differ from your country's laws.

EU, EEA, and United Kingdom

If you are located in the EU, EEA, or UK and your personal data is processed in connection with this site, you have rights under the GDPR and UK GDPR including access, rectification, erasure, restriction, portability, and the right to object. You also have the right to lodge a complaint with your local data protection authority.My legal basis for processing website visitor data is legitimate interest. For newsletter subscribers, processing is based on your consent, which you can withdraw at any time by unsubscribing. To submit a GDPR request, email lina@linarugova.com with "GDPR Request" in the subject line. I will respond within 30 days.

Canada

Newsletter communications comply with Canada's Anti-Spam Legislation (CASL). You will only receive emails from me if you opted in. Every email includes an unsubscribe link.

9. Data Retention

Contact form submissions are retained for up to two years.Newsletter subscriber data is retained until you unsubscribe. Your email is kept in a suppression list afterward to prevent accidental re-subscription.Analytics data is subject to Google Analytics and Factors.ai retention policies, typically 14 months for user-level data.Visitor identification data via RB2B is governed by RB2B's retention policy. Request deletion at app.retention.com/optout.

10. Security

I implement reasonable technical and administrative measures to protect your personal information. This site is hosted on Squarespace, which maintains its own security infrastructure. No method of electronic transmission or storage is completely secure, and I cannot guarantee absolute security.

11. Changes to This Policy

I may update this Privacy Policy from time to time. When I do, I will post the revised version here and update the "Last Updated" date at the top. Material changes will be communicated by email or a notice on the site before they take effect.